Recently, the Milwaukee Brewers announced that American Family Insurance will replace Miller Brewing as the naming rights sponsor for the stadium in 2021. As with any change, some people were upset; however, they were likely even more upset because 1) Miller Brewing is a more logical partner for the Brewers, and 2) the way the new sponsorship was announced was riddled with mistakes.
Let’s take a look at what should have been done:
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