INTRODUCTION
To stay competitive, hotels of all sizes must use metasearch sites. These sites (e.g. Google, TripAdvisor, Trivago, etc.) aggregate and list hotel room rates from various online travel agencies (OTAs) and other booking sites all in one place. From there, guests compare prices and availability before booking.
Travelers can enter search terms (e.g. travel dates, location), then the metasearch sites present hotels that meet the criteria. The listings show a hotel’s rate (plus guest reviews, amenities, photos and policies) on several different booking sites, like Booking.com. If the traveler clicks the link to one of the channels, they can complete their booking there.
Here are ways hotels can effectively use metasearch websites to increase bookings and gain brand awareness.
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