Tag: Instagram

How to Manage Instagram Using Facebook Business Suite

Posted on by Jaimie Onasch

INTRODUCTION

Facebook Business Suite logo

According to a survey by VerticalResponse, 43% of small business owners spend at least six hours per week managing their social media accounts. That may seem reasonable to some, but that is time taken away from other aspects of running a business.

While there are a variety of third-party management tools that can help reduce the time spent on individual social media channels, they can be expensive, especially if you want to manage multiple accounts or unlock necessary features. Businesses that use Instagram (and also have a Facebook page) can use Facebook Business Suite to manage their account at no additional cost. 

Following are some tips on how to manage your Instagram posts and Stories with Facebook Business Suite.

Continue reading “How to Manage Instagram Using Facebook Business Suite” →

How Retail Stores Can Use Instagram Reels

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Reels icon

According to a survey by Animoto, consumers prefer videos over other types of content brands post to social media. In addition, more than 70% of respondents said videos have influenced a product purchase. 

Short-form video, in particular, is gaining popularity thanks to video-sharing apps like TikTok. Instagram recently released its own short-form video feature called Instagram Reels. With Reels, you can create 15- or 30-sec. videos with overlayed text, filters, audio, special effects and stickers, much like what you see on TikTok. 

Following are some tips on how to use Instagram Reels for retail marketing.

Continue reading “How Retail Stores Can Use Instagram Reels” →

How Restaurants Can Use Instagram Reels

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Reels logo

It’s no secret that video is becoming the most popular form of content on the internet. In fact, the Cisco Annual Internet Report estimates that online videos will account for more than 80% of all traffic by 2022. In addition, social video generates 1,200% more shares than text and image content combined.

Short-form video, in particular, is gaining popularity thanks to emerging social media platforms like TikTok. If you’re like many restaurant marketers, you may not have the time or resources to build a following on a new platform. Since foodies already live on Instagram, it makes sense to take advantage of their newest product–Instagram Reels. 

Launched in August of 2020, Instagram Reels are 15- or 30-second videos that can be overlayed with audio, text, special effects and stickers, similar to what you see on TikTok.

Following are some tips on how to use Instagram Reels for restaurants. 

Continue reading “How Restaurants Can Use Instagram Reels” →