Tag: Instagram

How Restaurants Can Use Instagram Reels

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Reels logo

It’s no secret that video is becoming the most popular form of content on the internet. In fact, the Cisco Annual Internet Report estimates that online videos will account for more than 80% of all traffic by 2022. In addition, social video generates 1,200% more shares than text and image content combined.

Short-form video, in particular, is gaining popularity thanks to emerging social media platforms like TikTok. If you’re like many restaurant marketers, you may not have the time or resources to build a following on a new platform. Since foodies already live on Instagram, it makes sense to take advantage of their newest product–Instagram Reels. 

Launched in August of 2020, Instagram Reels are 15- or 30-second videos that can be overlayed with audio, text, special effects and stickers, similar to what you see on TikTok.

Following are some tips on how to use Instagram Reels for restaurants. 

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How Realtors Can Use Instagram to Market Themselves and Their Properties

Posted on by Taylor Kennedy

INTRODUCTION

According to a National Association of Realtors’ report, Instagram is the leading source of high-quality leads. 

For realtors, Instagram is also one of the best places to connect with existing and potential clients, as well as display your available properties. However, you can’t just create an account and expect success. 

Here are best practices for using Instagram to market yourself and your properties:

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How Retailers Can Use Instagram Shop to Sell

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Shop example

Social commerce is gaining traction among Internet users and is most popular among younger generations. In fact, Statista reports that close to 50 percent of U.S. adults ages 18-34 have purchased products through social media.

Instagram, which has long been used for product discovery, recently added Instagram Shop to its platform. The new shopping experience allows users to easily discover and purchase products directly on Instagram. 

Following are some tips on how you can use Instagram Shop for your retail store or e-commerce business.

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