Tag: hospitality

How to Promote Hospitality Jobs on Facebook Now That the Jobs Feature is Gone

Posted on by Jaimie Onasch

INTRODUCTION

Front desk hospitality jobHotels and resorts often turn to social media to spread the word about their available job opportunities. Until recently, many hospitality businesses had been using Jobs on Facebook to help attract potential candidates.

The Meta product allowed businesses to post a complete job listing to their page, which was located in a dedicated jobs tab and findable in Facebook’s jobs browser. Meta discontinued Jobs on Facebook earlier this year, but you can still use Facebook to attract talent.

Following are some ways you can use Facebook to promote hospitality jobs for your business.

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How Hotels can use Facebook WiFi

Posted on by Jaimie Onasch

INTRODUCTION

Facebook WiFi graphic

According to a “Hotel & Accommodation Bookings” survey conducted by Statista, 80% of respondents value WiFi more than any other service a hotel provides. That should come as no surprise with business travelers who bring their laptops and leisure travelers who bring their streaming devices. 

In addition, a survey by Roomzzz shows that 65% of hotel guests logged into WiFi within seven minutes of checking in, which reinforces just how valuable WiFi is to travelers. 

Facebook WiFi allows you to tap into this demand to drive traffic to your Facebook page, increase engagement and gain valuable insights to use for future marketing efforts. It works by connecting to your existing WiFi and prompting people to check into your Facebook page to access the internet. 

Here are some tips on how to use Facebook WiFi for your hotel, resort or bed and breakfast. 

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How to Use Marketing to Recruit

Posted on by Brian Lee

INTRODUCTION

Does it matter to you that a prospective employer has 5,000 locations worldwide, or that it calls itself the No. 1 leader in hospitality? Probably not, yet it’s messages like these that I see on many hotel job ads. Similar to how properties need to battle for guests, these days they especially need to battle for employees as well.

Keeping this idea in mind, I recommend using marketing strategies and tactics in your recruitment efforts. Here are a few tips on how to get started.

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