Tag: Google Ads

How to Run Political Ads on Google

Posted on by Jaimie Onasch

INTRODUCTION

Google Ads is often used by individuals and organizations to run political ads in the United States. In 2022 alone, Google advertisers included players from both major political parties and supporting committees.

Whether you are running political ads on a small or large scale, you must adhere to Google Ads requirements before you can run these types of campaigns.

Following are some tips on how to run issues-based or election-based political ads on Google.

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What’s New in Google Search Ads in 2022

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, Google’s search market share is more than 62 percent in the United States. The platform also accounts for about 30% of all digital ad revenue, making it the top online advertising platform in the country.

Google Ads, formerly known as Google AdWords, launched in 2000 and has since undergone numerous tweaks and changes. Over the past 20+ years, the platform has introduced new bid strategies, targeting parameters, ad formats and more. These efforts have helped Google dominate the market, and you should expect the platform to continue to evolve in the future.

Following are some new features and updates for Google Search Ads in 2022.

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How Retailers Can Use Google Display Ads

Posted on by Jaimie Onasch

INTRODUCTION

Retail e-commerce in the United States has been increasing steadily for the past several years, and sales are projected to reach close to $500 billion within the next five years. 

While Google search ads and shopping ads can help capture customers looking for specific products, Google display ads can extend your reach by showing ads to people who are browsing online, watching YouTube videos, checking Gmail or using apps.

In fact, the Google Display Network reaches close to 95 percent of Internet users in the United States across more than 2 million websites. 

Following are some tips on how you can use Google display ads to attract shoppers to your retail store or e-commerce shop. 

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