HubSpot is an AI-powered customer platform that can integrate marketing, sales and customer service into one central hub. Its email marketing tools, in particular, can help businesses of all sizes create personalized campaigns that resonate with and inspire action from their target audience(s).
Following is how your B2C business can use HubSpot for email marketing.
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According to Campaign Monitor, automated emails generate 320% more revenue than non-automated emails. That’s because automated email campaigns are designed to customize messages and next steps based on the contact’s actions, which produces a more personalized experience.
Event venues or organizers that use Mailchimp can leverage the platform’s automated customer journeys to boost ticket sales, sell add-ons or enhance attendee experiences.
Following are some tips for how to use Mailchimp to create a drip campaign for your event.
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According to a report by ZeroBounce, 88% of people check their email at least once a day, making it an ideal medium for event venues to communicate details for upcoming events.
When done right, know-before-you-go emails prepare event attendees for what to expect when they arrive at the event. This can help eliminate or minimize confusion, foster efficiency and create a better overall experience, which can help bolster your venue’s reputation as a premier event location among organizers and attendees.
Following are some tips of what to include in your event venue’s know-before-you-go e-blasts and email communications.
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