Email marketing Archives - Public Relations, Advertising & Social Media

What’s New in Mailchimp 2022

Posted on September 16, 2022October 10, 2022 by Jaimie Onasch

INTRODUCTION

According to a competitor report by Datanyze, Mailchimp is the No. 1 email marketing software with more than 68% of the market share. The report also reveals that more than 925,000 companies use the platform.

Since it launched in 2001, Mailchimp has evolved from a standalone email marketing site into an all-in-one marketing platform with features like social media compatibility, e-commerce integrations and web development. Its arsenal of email marketing tools also continues to expand to help businesses of all sizes reach and retain customers.

Following are some new features and updates to Mailchimp for 2022.

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How Retail Stores Should Use Email Marketing Automation

Posted on August 18, 2021August 23, 2021 by Jaimie Onasch

INTRODUCTION

According to Litmus research, email marketing for the retail, e-commerce and consumer goods or services industry has an average ROI of $45 for every $1 spent. However, today’s consumers expect personalized communications, which can cost you a lot of time if you’re trying to do this manually.

That’s where email marketing automation comes it. Automated campaigns, also known as drip campaigns, allow you to automatically send emails based on certain triggers, like a designated timeframe or a consumer’s specific action(s). This allows you to streamline your marketing efforts so you can reach the right customers at the right time, and hopefully, generate sales.

Following are some tips for using email marketing automation for your retail store or e-commerce shop.

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Advanced List Management Tips for MailChimp

Posted on October 24, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

Email marketing is an effective way to reach potential or existing customers for both B2B and B2C businesses, particularly when campaigns are tailored to the recipient.

In fact, marketers who segment their contact list to personalize content see as much as a 760 percent increase in revenue compared to one-size-fits-all campaigns.

Following are some advanced MailChimp email list management tips your business can use to optimize your email marketing efforts.

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