How Event Venues Can Create an Effective Know-Before-You-Go Email

INTRODUCTION

According to a report by ZeroBounce, 88% of people check their email at least once a day, making it an ideal medium for event venues to communicate details for upcoming events.

When done right, know-before-you-go emails prepare event attendees for what to expect when they arrive at the event. This can help eliminate or minimize confusion, foster efficiency and create a better overall experience, which can help bolster your venue’s reputation as a premier event location among organizers and attendees.

Following are some tips of what to include in your event venue’s know-before-you-go e-blasts and email communications.

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What’s New in Mailchimp 2022

INTRODUCTION

According to a competitor report by Datanyze, Mailchimp is the No. 1 email marketing software with more than 68% of the market share. The report also reveals that more than 925,000 companies use the platform.

Since it launched in 2001, Mailchimp has evolved from a standalone email marketing site into an all-in-one marketing platform with features like social media compatibility, e-commerce integrations and web development. Its arsenal of email marketing tools also continues to expand to help businesses of all sizes reach and retain customers.

Following are some new features and updates to Mailchimp for 2022.

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How Retail Stores Should Use Email Marketing Automation

INTRODUCTION

Email marketing automation

According to Litmus research, email marketing for the retail, e-commerce and consumer goods or services industry has an average ROI of $45 for every $1 spent. However, today’s consumers expect personalized communications, which can cost you a lot of time if you’re trying to do this manually. 

That’s where email marketing automation comes it. Automated campaigns, also known as drip campaigns, allow you to automatically send emails based on certain triggers, like a designated timeframe or a consumer’s specific action(s). This allows you to streamline your marketing efforts so you can reach the right customers at the right time, and hopefully, generate sales.

Following are some tips for using email marketing automation for your retail store or e-commerce shop.

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