INTRODUCTION
Proposed developments–including residential, commercial, mixed-use, stadiums and arenas–are monumental public relations projects. That’s because they require:
- Working with many stakeholders such as residents, neighborhood associations, coalitions, businesses, elected officials and regulators;
- Conducting public outreach through open houses, town hall meetings and small group meetings;
- Changing public opinion through editorials, letters-to-the-editor, testimonials; and
- Fighting misinformation using media relations, your website and social media.
Using our unique #HeartOverHead approach, here are best practices to help you get your development approved. Continue reading “Best PR Practices for New Developments”