Tag: blogging

Do’s and Don’ts When Pitching to Food Bloggers

Posted on by Brian Lee

INTRODUCTION

BlogLike pitching traditional media outlets, there are some nuances to pitching food bloggers to cover your product, restaurant or gadget. Gone are the days when food bloggers were surprised that a brand would reach out to them, and they did anything you wanted.

Now, food bloggers are in media databases like Cision to which PR practitioners subscribe. They have high readership levels, subscribers and/or followers. Unfortunately, too many are charging for reviews, and we will ignore them for the purpose of this guide.

To increase your chances of a positive experience and perhaps an ongoing relationship, here are some do’s and don’ts when pitching to food bloggers. (I have experience on both ends, as I also am a food blogger.)
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Food blogging

Posted on by Brian Lee

In addition to heading Revelation, I also run a dining guide called EatDrinkMadison.com. Today, the local daily newspaper ran a long feature story on the prevalence of food bloggers in town–yours truly included–called “Eat Drink Blog” (I’m hoping that my guide’s name influenced the title of the article).

What’s not printed here that I discussed in my 30-minute interview with the reporter is why bloggers are starting to be taken more seriously:

  • Content has improved over time. We’ve gotten away from the weblog (or journal) and moved more toward reviews and op-ed type blog posts.
  • Bloggers have been better at using multimedia such as photos, videos and even audio to enrich their posts.
  • The advent of social media has changed consumers to producers of the news. That, coupled with shrinking newsrooms of the traditional media, has made blogs and blogging more popular.
  • Blogs reach the hyperniche market. Targeting blogs for earned or unearned media opportunities can be cost effective when you know the 40 or 50 readers are all super fans of whatever the topic of the blog is.

To me, it’s not surprising how many food bloggers are out there. Some do it as a hobby, some for money … I added a blog to EatDrinkMadison.com (and started a Twitter account) to connect more with both residents and visitors of the area.