INTRODUCTION
According to a report by EMarketer, Amazon is now the third largest digital ad seller in the United States, behind Google and Facebook. It estimates that U.S. advertisers spent $4.61 billion on the platform last year and predicts that number to increase significantly by 2020.
Furthermore, there are more than 560 million product listings in the U.S. alone. For retailers selling products on Amazon, it means finding ways to make products stand out.
Following are some tips on how your retail store or business can advertise products on Amazon and further promote them through external channels.
Continue reading “How to Get Started with Marketing Your Product on Amazon, Part 2: Amazon Advertising and External Marketing”