Super Bowl ads 2013: staff opinions

BRIAN:

I found it interesting that both the game and the commercials were much better in the second half. For the reasons of personal experiences alone, my favorite ad this year was GoDaddy’s “Your Big Idea.”  If you’ve ever had to pick a domain name (I’ve done so multiple times), you’ll know that seemingly every name has been taken. I’ve even made up words and have been stunned to find the URL has already been locked up. That’s why I could relate to this commercial, which emphasized the importance of being first.

PATTY:

“God made a Farmer” was a phenomenal Super Bowl ad and tribute to agriculture and the families who spend their lives farming so we have food.  This ad made me feel grateful and thankful for these down to earth, hardworking, family oriented farmers.  My family are farmers, I worked on the farm and this commercial triggered many of my happiest memories.  The rugged, yet sensitive photos and the voice over by the great radio legend Paul Harvey had us in tears.  Thank you Dodge Ram for giving us an ad that spreads joy, wisdom and beauty.

TIANA:

What really got me this year during the Super Bowl were advertisements that made an attempt to be relevant. For example, my favorite commercial was Tide’s “Miracle Stain,” featuring a 49ers fan that miraculously gets a Joe Montana stain on his jersey. Not only was it funny and cleverly executed, it went that extra step to incorporate the teams playing that day. It was also nice to see a commercial with a wide appeal and didn’t just play the sex appeal card (*cough* Calvin Klein and Go Daddy *cough*). Second favorite ad was Oreo’s brilliant response to the blackout.

AMY:

I wasn’t really impressed by any ads this year. Maybe it was because I wasn’t drinking during the game. The best of the rest was the Dodge ad. This one resonated with me for a few reasons. First, I grew up on a hog farm and secondly, we would always listen to Paul Harvey on long drives to Minnesota. But I was disappointed Monday morning to find out the Dodge ad was a “remake” of an ad not even 2 years old. Are there no original ideas left in this world? Well, anyway, it is back to DVRing everything I watch so I can skip all the commercials.

ALEXANDRA:

I wasn’t too impressed with the commercials this year at the Super Bowl.  However, one that did make me laugh was Amy Poehler’s Best Buy commercial.