BRIAN:
I found the Coors Light vs. Miller Lite + cameo by Blue Moon ad quite odd, and then after I learned the story behind the ad, I still didn’t like it. My initial thought was, sure Molson owns the three brands, but why spend so much time talking about the qualities of the first two beers only to co-opt them with Blue Moon at the end? And now finding out the ad was part of a DraftKings promotion makes me think that there was just too much going on.
I don’t want to declare a favorite commercial this year, but I did enjoy the GM/Netflix spot with Will Farrell integrated into shows such as “Squid Game” and “Stranger Things.” I thought it was an entertaining way to announce the new partnership between the two companies, which basically admitted to future product placement.
JAIMIE:
The Jeep “Electric Boogie” commercial did a good job of promoting its hybrid vehicles in a fun way that stayed true to the brand. It shows the Wrangler 4xe and Grand Cherokee 4xe cruising through various off-road environments in “electric” mode, which shows you don’t have to sacrifice adventure with an EV.
Another ad I thought stayed true to branding throughout was the Doritos “Jack’s New Angle” commercial with Jack Harlow. It explores an imaginary scenario in which Jack leaves rap for the triangle (inspired by the shape of Doritos), which subsequently takes over all of pop culture. The consistent triangle placements paired with the slogan “Try another angle” was a creative way to launch their new BBQ flavor.
TAYLOR:
It was nice to see so many light-hearted Super Bowl commercials this year. The one that stood out the most to me was Melissa McCarthy’s Booking.com ad. Not only was this ad very timely with the upcoming spring break season, but it’s also very relatable to moms and families who could use a vacation. Plus, who knew she could sing!