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How to Set up and Use Google Hotel Ads

Posted on March 1, 2021March 1, 2021 by Jaimie Onasch

INTRODUCTION

Formerly Google Hotel Finder, Google Hotel Search is one of the major metasearch engines used by travelers. In fact, research by D-EDGE shows that Google Hotel Search is the largest metasearch channel in terms of the number of clicks and bookings.

That’s because it’s integrated with other popular Google services, like Search, Maps and Google Assistant. Google Hotel Ads can further increase bookings by prominently displaying your property to the millions of people using Google to plan trips.

Following are some tips on how to use Google Hotel Ads for your hotel, hotel group or resort.

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How Hotels Can Use Metasearch

Posted on February 16, 2021February 17, 2021 by Taylor Kennedy

INTRODUCTION

To stay competitive, hotels of all sizes must use metasearch sites. These sites (e.g. Google, TripAdvisor, Trivago, etc.) aggregate and list hotel room rates from various online travel agencies (OTAs) and other booking sites all in one place. From there, guests compare prices and availability before booking.

Travelers can enter search terms (e.g. travel dates, location), then the metasearch sites present hotels that meet the criteria. The listings show a hotel’s rate (plus guest reviews, amenities, photos and policies) on several different booking sites, like Booking.com. If the traveler clicks the link to one of the channels, they can complete their booking there.

Here are ways hotels can effectively use metasearch websites to increase bookings and gain brand awareness.

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When to Use Facebook Boosts vs. Ads for Your Development

Posted on February 4, 2021February 9, 2021 by Jaimie Onasch

INTRODUCTION

According to Statista, more than 225 million people in the United States use Facebook, and approximately 900,000 U.S. businesses are using Facebook boosts or ads to reach them.

Some businesses, however, may not be sure which ad format will meet their marketing and business objectives.

Following are some tips on how and when to use Facebook boosts (vs. ads) for your development.

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