This week, it was reported Instagram now has 300 million monthly active users, bypassing Twitter’s 284 million. Some might find those numbers odd, considering how often the media urges users to tweet instead of sending in a picture. However, personally I find Instagram visually easier to look at and understand. When I log into the app, I feel less pressure, I feel immediacy and I feel more connected to my followers.
So why are Instagram’s number so much higher than Twitter? One reason could be Facebook’s purchase of Instagram, giving them access to 1.35 billion people. Instagram is the best of the Twitter and Facebook worlds. It’s immediate, funny, has international aspects and the ability to follow anyone, without all the noise that Twitter brings.
If you don’t already have an Instagram account, I highly suggest making one. Feel free to be creative with your square box. With a 50 percent user base growth in just nine months, you’ll be in good company.