It’s been said that if you’re not innovating, you’re dead. I thought of this idea yesterday when Apple released its newest iPhone. For years, Apple was on the forefront of technology, revolutionizing personal computers, completely changing the way people got music and reinventing the smartphone. After the initial announcement, thousands of customers would line up outside of Apple stores to get the newest piece of technology. However, things have changed a bit in recent years.
From monitoring social media, yesterday’s Apple release of the iPhone 7 brought more emotions of disappointment than excitement. According to CBCNews, the phone has no real must-have new features and its desirability is truly in the eye of the individual beholder. Sadly, it has become a brand that is losing its innovative touch.
Of course this is an example on the biggest stage, but is relatable to any company. Take time out of your monthly tasks to have a conversation with your staff about big picture ideas. Figure out if your company is innovating and if not, figure out ways to improve.