INTRODUCTION
Congrats, you’ve been picked to be the keynote speaker at an upcoming event or conference. Or, you’re applying to be a speaker at an event, and the organizers want to learn more about you and your presentation topic.
Either way, you’ll need to write a speaker synopsis.
The following are three points to keep in how to write a speaker synopsis.
START WITH AN INDUSTRY STATISTIC OR TREND
To help explain your presentation’s relevance in today’s world, start your synopsis by including an industry statistic or trend. For example, if you are speaking to an audience of young professionals looking to get into the commercial real estate industry, you could write, “According to Statista, $85.25 billion worth of commercial real estate was built in 2019.”
HIGHLIGHT YOUR EXPERTISE
Next, include a short summary of your expertise or experience, such as how long you’ve been in the industry, any involvement in professional organizations, major accomplishments or awards, etc. For example, “Joe Smith has more than 15 years of experience in commercial real estate and development. In that time, he has brokered more than $150 million in …” This section only needs to be 1-2 sentences long, as your full bio is usually included elsewhere.
USE STRONG TAKEAWAYS
At the end of your synopsis, write 3-5 learning points from your presentation. Start the sentence with, “At the end of the presentation, attendees will learn,” and then finish the sentence with the learning points. Sticking to the commercial real estate example, takeaways could be the fundamentals of commercial real estate and development, what skills are important for a successful career and how to raise capital for your first deal.