INTRODUCTION
According to a survey by Venngage, 51.4% of marketers indicated that 90-100% of all their content has some form of visuals. While tools like Canva are very user-friendly, they still take time to create, so why not save a few minutes and use artificial intelligence (AI) to create social media graphics?
Here are different AI tools and the tasks they can do to help enhance your social media content:
WHAT ARE THE BENEFITS OF AI IMAGE CREATION
There are many benefits to using AI to enhance your social media conent. Not only can AI tools produce high-quality visuals efficiently without having to invest in expensive software, but they can improve the quality of existing images, automate parts of the design process and generate a graphic from a text prompt. This can be helpful for organizations that lack a graphic designer.
Using AI image generators also can help you stay up to date with the latest trends, as their algorithms make sure visuals are modern and appealing to viewers.
Lastly, rather than spending time removing the background of images, AI tools can do it with a click of a button.
WHAT ARE VARIOUS AI TOOLS FOR IMAGE CREATION
Image Creator from Microsoft Designer, formerly known as Bing Image Creator, is a free, user-friendly option that requires a Microsoft account. Once you describe the image you want to be created, this tool allows you to select from several image options and personalize it as needed. Then you can either download it, copy/paste it or even share the image directly in your social media posts. Additionally, if you need a creativity boost for what to use for your social media graphic, Image Creator has a fill-in-the-blanks style template where users fill in the blanks with key details.
DALL-E 3 was created by OpenAI, the company that launched ChatGPT. To use the tool, you must be a ChatGPT Plus subscriber. Similar to other platforms, you type in whatever prompt you’d like, giving as much detail as you can. It will then produce four images. Some benefits include its easy conversational text prompts to edit images, its speed and its accurate depictions. Some drawbacks are that DALL-E 3 doesn’t have its own app and costs $20/month.
Canva Magic Studio is a tool created from Canva. Similar to the other tools, it has AI capabilities to give users the ability to write a prompt for what they want created. Something unique to this platform is its ability to create “more” than just a graphic. For example, users can type the prompt “create a slide deck for a flower shop.” Additionally, it can use your business image assets. Canva Magic Studio costs $9.99/month.