INTRODUCTION
According to a recent report by Jobvite, 45% of workers are actively looking for a new job or plan to do so within the year. In addition, Zippia reports that 80% of all job searches are done online.
If your company is seeking talent, it makes sense to post your open position online to boost its visibility among those looking for new career opportunities.
Following are some ways you can promote your job postings online.
OPTIMIZE YOUR JOB LISTING
Before posting your listing anywhere online, make sure to look at it from the perspective of the potential candidate. Yes, they will want to know about their role and responsibilities, but you also should include information about what they will get from the experience.
According to data collected by Statista, job seekers in the United States are most interested in overall compensation, work-life balance, company location/accessibility, company values/culture and healthcare/other benefits. Quality of work and job security also made the list. Highlight these areas early in your job listing to attract talent and make your post stand out from competitors.
In addition, you should incorporate keywords and keyword phrases into your listing to make it more likely to be found online. For instance, avoid creative job titles, like “Marketing Wizard,” and stick to common titles such as “Marketing Specialist” or “Marketing Manager.” People are more likely to search for those titles when hunting for jobs.
Other common keywords people use are related to the job location, industry or the company/brand itself.
LEVERAGE ONLINE JOB BOARDS
Online job boards are widely used by both active and passive job seekers to find new career opportunities. If you’re not familiar, they are essentially search engines that display job openings. There is a variety from which to choose, but some of the most popular job boards include Indeed, ZipRecruiter, CareerBuilder and Monster.
Some offer free versions or free trial periods, while others require a financial commitment to post or view applicant information. You may also have the option to promote your listing to reach more people. Discuss your short-term and long-term hiring goals with your team to determine which sites make the most sense for your business.
To add your job listing to a job board, you will need to create an account for your company. Indeed has a pretty quick turnaround for this, but other sites require verification steps that can take a day or two. Once your account is active, fill in the required fields for your job post–the more complete, the better–and any additional settings. For example, some sites allow you to limit the number of applicants or set an expiration date for the listing.
Other options include Google for Jobs, which connects your job postings to Google searches, or location-specific job sites like jobsinmadison.com.
In addition to posting on external sites, you also should create a career page on your website where you can post information about what it’s like to work at your company and feature open positions. Remember, it’s important to sell the benefits of working for your company.
SPREAD THE WORD ON SOCIAL MEDIA
Social media has become a popular way for job seekers to look for open positions and research potential employers. In fact, a study by CareerArc reveals that 86% of job seekers use social media in their job search. While LinkedIn is the top spot for professionals and people looking for work, Facebook is another popular social media platform used by potential candidates. If your company is active on these platforms, you should use them to promote your open positions.
One way to do this is to share the link to your company’s career page to your social media accounts. This not only allows you to showcase your job listing, but it also drives people to your website where they can learn more about you. Both platforms also have dedicated “products” that are specific to hiring–LinkedIn Talent Solutions and Jobs on Facebook.
In either instance, you can start by creating a free job post. From LinkedIn, click “Work” then “Post a Job” or “Talent Solutions” to get started. From Facebook, go to your business page and click “Job” under “Create post.” Fill out the required fields, publish the job post and share it to your page. Listings on both platforms also will appear in a special “jobs” tab along with positions other companies post, similar to what you see on job boards.
You also have the option of promoting your listings with paid boosts or ads. You can select specific targeting, like location or interests, to hone in on the right candidates and set your desired budget and timeframe.
Finally, you should share your job postings to your personal social media accounts to get them in front of your network. Encourage other company employees to follow suit. Personal connections and employee referrals are some of the top ways employers fill vacant positions.