Everyone has their own reasons for being on social media, including Facebook, but does everyone want to know that Johnny is feeling ‘haha’ because of something his friend posted? Well now we will, as a result of Facebook’s launch of Reactions.
Facebook Creator Mark Zuckerberg made the change because the platform needed another way for users to interact with posts, for the obvious reason that not every post is likable (e.g. a dog passing away).
What better way to show these than with emojis?
So now anytime a business posts on Facebook, they will be able to find out the true feelings of its customers–love, haha, wow, sad and angry. Depending on the feeling, this could fare well for companies.
It will be interesting to see how this works. Stay tuned!