Community Insight: Fitchburg, WI

Looking to open a business, propose a development, host an event or promote a product or service in Fitchburg, Wis.? Here is some helpful info:

  • As of 2010, an estimated 25,260 people live in Fitchburg, making it Madison’s second-largest suburb.
  • Besides children, the largest age group is 35-49 (20.7%), followed by 25-34 (19.5%). The median age is 32.9.
  • The majority of residents are white (72.2%), followed by Latino (17.2%), African-American (10.4%) and Asian (4.9%).
  • The median household income is $50,433, and the median family income is $64,106.
  • Slightly more people own (49.5%) vs. rent (43.8%).
  • The city is divided into four aldermanic districts, with two alders in each. The alders and mayor each serve two-year terms.
  • In Spring 2017, referenda on the $162.7 million construction of a new high school in Verona, the $18.5 million construction of a new pool and athletic facilities in Verona and $2.3 million for operational funding for the school passed (part of Fitchburg is in the Verona school district).
  • Professional groups include the Latino Professionals AssociationBNI Success by Referral and the Fitchburg Chamber of Commerce.
  • Notable businesses in the city include Promega, Placon, Sub-Zero, CDW and Thermo Fisher Scientific.
  • Media include Fitchburg Access Community Television, the Fitchburg Star and University Neighbors. iHeart Radio also is located in the city.
  • For more detailed information about Fitchburg, view its Comprehensive Plan and its Forward Fitchburg initiative.