Community Insight: DeForest, WI

Looking to open a business, propose a development, host an event or promote a product or service in DeForest, Wis.? Here is some helpful info:

  • As of 2017, an estimated 10,340 people live in DeForest, compared to 8,942 in 2010.
  • The median age is 35.4 years.
  • The majority of residents are white (94.8%), followed by Latino (3.8%) and Asian (2.5%).
  • The median income for male residents is $45,135 and for female residents is $30,715.
  • According to 2012-16 U.S. Census Data, there are 3,643 households in DeForest and a median household income of $72,373.
  • More people own (73.1%) vs. rent (26.9%).
  • An estimated 96.8 percent of residents ages 25 and up completed high school or some higher form of education.
  • DeForest has seven trustees on the Village Board, including a president who is elected at-large every two years.
  • In 2015, a $41 million referendum passed to improve and expand multiple buildings in the DeForest School District.
  • The primary professional group is the DeForest-Windsor Area Chamber of Commerce.
  • Notable businesses in the community include EVCO Plastics, ABS Global, Demco Inc. and an American Girl Distribution Center.
  • The local media outlet is the DeForest Times-Tribune.
  • For more detailed information about DeForest, view its Comprehensive Plan.