Category: Social media

Twitter to lend hand in Democratic debate

Posted on by Taylor Kennedy

TwitterIn an attempt to become the world’s real-time source for information, Twitter announced today it will partner with CBS News for the second Democratic debate, which takes place on Nov. 14.

The app will provide real-time data on viewer insights, live reactions and questions that will then be relayed to CBS and used in its live coverage of the debate.

Twitter has set the official hashtag to #DemDebate and provided the handles of each candidate for users to follow.

This is a smart move from Twitter as it’s capitalizing on a very high-profile U.S. political event. In fact, the idea of partnering or using a significant event to help promote your product/service is great for any business regardless of industry. Not only will your target market be watching, but millions of potential viewers as well.

I look forward to seeing and using Twitter during the next debate.

 

 

Monitoring your brand mentions

Posted on by Brian Lee

MentionRecently, Eveready’s marketing team was criticized for not seizing the opportunity when their company’s name was mentioned during a live presidential debate. Knowing what people are saying about your brand is important, but expecting marketing teams to monitor and respond to live TV the same way they respond to mentions on social media is just not possible.

Regarding the latter, there are a number of different tools marketers can use to make monitoring and responding to mentions on social media much easier.

One of the simplest things marketers can do is just remember to always check their social media accounts. All platforms have notification options that let marketing teams know what their brand is mentioned almost instantly (e.g. via email or text message).

Perhaps the best tool for monitoring mentions is the aptly named Mention. This is a paid service that allows users to monitor brand keywords across the Internet. The service will notify you when someone is talking about your brand in real-time, allowing you to take action and interact with your brand base. Mention makes it easy to see where conversations are happening and what people are saying about your brand.

Keeping up with what people say about your brand online is key to understanding your customers and responding to any mentions.