We’ve been hired last-minute to generate publicity for numerous projects and events–for example, we were brought in to do PR only a few days before a restaurant’s grand opening–so we know it is challenging, but not impossible, to work under such a short timeline. However, individuals and businesses should do themselves a favor and plan well ahead to lay the groundwork for marketing and PR.
For earned media relations, especially TV or radio, don’t expect to contact a producer two days before your event and then get scheduled. We typically try to schedule live interviews at least a month out. Meanwhile, daily newspapers are at least one week out, and magazines are at least three months out. Don’t forget the time required for developing a messaging strategy and performing media training.
For marketing, remember that it takes time to build awareness and repetition with your target audience. It also takes time to develop (and place) ads, promotions, newsletters, collateral, etc.
Earlier this week, Florida State officials suspended QB Jameis Winston for one half of its game vs. Clemson after he yelled a sexually related profanity in the student union.