Public relations Archives - Public Relations, Advertising & Social Media

How to Implement a Reputation Management Campaign

Posted on August 29, 2018January 9, 2020 by Brian Lee

INTRODUCTION

According to a global risk and business consulting firm, a strong culture of responsible business behavior can contribute to lowering costs, increasing effectiveness and sustaining reputation during times of trouble. That means reputation management should not be limited to the communications department of your hospital.

Assuming you have CEO buy-in, here’s how to implement a reputation management campaign for your hospital, clinic or health system. Continue reading “How to Implement a Reputation Management Campaign” →

What Restaurants Should do in a Social Media Crisis, Part III

Posted on August 16, 2018January 7, 2020 by Taylor Kennedy

INTRODUCTION

In the words of Warren Buffett, “It takes 20 years to build a reputation and fives minutes to ruin it. If you think about that, you’ll do things differently.” Practicing proper food safety, including restaurant sanitation, is essential to keeping your reputation intact (and preventing illnesses).

Take Chipotle’s four–yes four–incidents of food safety. From 2015 to now, the fast-food restaurant has been hit with crises ranging from multiple foodborne illnesses to E. coli. Due to these crises, Chipotle has taken a major hit not only in its stock (down 23 percent in 2017), but customers have a lingering fear of eating there. Some of the chain’s struggles can be blamed on social media, with some instances of misinformation about the crises.

Here is how to handle a social media crisis related to food safety and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should do in a Social Media Crisis, Part III” →

How to Identify and Minimize Reputation Risks

Posted on July 25, 2018September 25, 2018 by Brian Lee

INTRODUCTION

group meeting Imagine you are the captain of a ship trying to transport precious cargo from one port to another. Any number of internal or external risks–such as a bad storm, mutiny, pirate attack or leak–could compromise your trip. You would be wise to avoid these risks.

Likewise, your hospital would be wise to avoid internal and external risks, which can negatively affect your reputation. That, in turn, could affect your ability to do business–for example, it may be difficult to attract patients and talent.

Here’s how to identify your hospital’s reputation risks and minimize them. Continue reading “How to Identify and Minimize Reputation Risks” →