Category: Public relations

Crisis Communications Planning for CVBs

Posted on by Taylor Kennedy

INTRODUCTION

A crisis can be defined as any unplanned event that potentially presents a risk to people, property, environment, reputation and industry. As examples, a terrorist attack, natural disaster or cyberattack on a city can create a serious tourism crisis, making it a challenge for CVBs to attract potential visitors.

For these reasons, it’s critical CVBs are prepared with a crisis communication plan so that they can restore tourism to the city as quickly as possible. Having a plan helps minimize the economic and reputation impact of a crisis on the city’s tourism industry, and it helps to expedite recovery.

Here are tips convention and visitor bureaus can use to create their own crisis plan.

Continue reading “Crisis Communications Planning for CVBs” →

Free Guide: How to Implement a Reputation Management Campaign at Your Healthcare Organization

Posted on by Brian Lee

A Deloitte study shows that when an organization’s reputation is damaged, there is a corresponding decrease in revenue, customers/patients, brand value and stock price. In fact, 87 percent of CEOs worldwide said reputation risk is the most important strategic risk their organizations are facing.

This should come as no surprise as patients are increasingly using reviews to choose healthcare services. According to an Accenture study, hospitals are growing profitability by improving patient satisfaction, not by cutting costs. Continue reading “Free Guide: How to Implement a Reputation Management Campaign at Your Healthcare Organization” →

What Restaurants Should Do in a Social Media Crisis, Part V

Posted on by Taylor Kennedy

INTRODUCTION

A recent Harvard Business Review study found that discrimination is a “prevalent phenomenon” in the customer service industry. Discrimination can take place internally (within staff members) and externally (with or from customers). It can come in the form of gender, occupation within the restaurant, race or other protected characteristics.

Here is how to handle a social media crisis related to discrimination and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should Do in a Social Media Crisis, Part V” →