Public relations Archives - Public Relations, Advertising & Social Media

How to Get Press Coverage For Your Tech Startup

Posted on January 16, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

After years of brainstorming, researching and burning the midnight oil, you’ve launched your tech startup and want the world to know about it.

As you probably know, getting in the media will increase brand visibility and can boost your reputation, user acquisition, investor interest and staff recruitment.

A smart strategy for your tech startup is to strive for “base hits” (e.g. features in local or regional publications) before eventually going for a “home run” (e.g. product review in TechCrunch).

Here are two tips for how to get press coverage for your tech startup.

How to Manage Public Involvement of Your Proposed Development

Posted on December 19, 2018January 7, 2020 by Taylor Kennedy

INTRODUCTION

When a developer or organization proposes a new development or improvements to an existing facility, concerns will likely arise: Will the building or infrastructure tarnish the value of an established neighborhood? Is it going to ruin a space that has scenic or environmental value? How will it affect traffic, taxes, safety, etc.?

It’s important to address these questions and ultimately engage your stakeholders in all aspects of the project’s timeline. Here are tips on how to manage public involvement of proposed developments.

Crisis Communications Planning for CVBs

Posted on October 17, 2018October 22, 2018 by Taylor Kennedy

INTRODUCTION

A crisis can be defined as any unplanned event that potentially presents a risk to people, property, environment, reputation and industry. As examples, a terrorist attack, natural disaster or cyberattack on a city can create a serious tourism crisis, making it a challenge for CVBs to attract potential visitors.

For these reasons, it’s critical CVBs are prepared with a crisis communication plan so that they can restore tourism to the city as quickly as possible. Having a plan helps minimize the economic and reputation impact of a crisis on the city’s tourism industry, and it helps to expedite recovery.

Here are tips convention and visitor bureaus can use to create their own crisis plan.

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