Category: Public relations

INTRODUCTION

Having the right company spokesperson is essential for your media relations efforts. This person will give your organization a voice and help build trust with the public. 

More times than not, the CEO is considered the face of a company. However, there are some instances where your company’s subject matter expert(s) (SME) may be more beneficial for a media interview. Regardless of who is in front of the camera, it’s important that the public perception (of your company) is positive. 

Here is when you should use your CEO for a media interview and reasons when the subject matter expert should handle the request. 

INTRODUCTION

Brands are always looking for ways to create some exposure but sometimes, it is caused by a controversial customer. We’ve seen this recently in the online store dropping the company that carried Kyle Rittenhouse’s family’s branded merchandise. Also, many companies have cut their ties to President Trump. 

Have you ever wondered how a store goes about making these types of decisions? Here are a few things retailers can do when dealing with a controversial customer.