INTRODUCTION
We are all living and working in unprecedented times as the coronavirus dominates so many aspects of the world. The pandemic also is challenging the way we engage in public relations. It’s likely the editorial calendar you created earlier this year doesn’t apply anymore, or the topics you’re pitching are irrelevant.
According to PR professional Michael Smart, the two most common paths public relations practitioners take during times of national crisis are to keep pitching aggressively or standing down and waiting for it to end. He says neither is the correct choice, and we agree.
Here are three PR strategies to employ during a pandemic.
Continue reading “Changing PR Strategies During a Pandemic”