Brands are always looking for ways to create some exposure but sometimes, it is caused by a controversial customer. We’ve seen this recently in the online store dropping the company that carried Kyle Rittenhouse’s family’s branded merchandise. Also, many companies have cut their ties to President Trump.
Have you ever wondered how a store goes about making these types of decisions? Here are a few things retailers can do when dealing with a controversial customer.
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The Food & Environment Reporting Network (FERN) has recorded more than 71,000 worker cases and 321 deaths linked to nearly 1,400 COVID-19 outbreaks at meat and food plants and on farms.
The pandemic has caused plants, like Tyson Foods, to temporarily shut down and employees to go on strike. For example, workers at multiple Washington packing plants demanded personal protective equipment (PPE) inside the facility as well as hazard pay for workers. As COVID-19 continues, food processing plants should be prepared in case they experience an outbreak (two or more positive cases).
Here is a checklist on how food processing plants can deal with an outbreak at their property.
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It’s not uncommon for area media outlets to take a national AP story and localize it to your community. For example, a story about federal agencies being targeted in a cyberattack can be localized to how your state or local government is protecting itself.
Unfortunately, those national stories can be negative, and the local media don’t always gather both sides of the tale. Here are some tips for dealing with negative national media coverage on the local level.
Continue reading “How to Deal with Negative National Media Coverage Locally”