Category: Public relations

Top Six PR Trends in 2022

Posted on by Taylor Kennedy

INTRODUCTION

There is no question that the public relations industry is still feeling the effects of 2020: shrinking media landscapes and cultural and social issue shifts, as well as the fundamental ways PR professionals work, when they work, where they work and what matters to clients while we work.

In short, PR professionals have had to adapt and evolve the way they do their jobs, and they will continue to in the next year. 

Here are six public relations trends we expect to see in 2022:

Continue reading “Top Six PR Trends in 2022” →

How to Track Media Mentions

Posted on by Taylor Kennedy

INTRODUCTION

Communication professionals perform media monitoring to listen, watch and track media coverage and conversation about their organization, industry, competition and other topics. These mentions contain keywords that can be found on media channels like TV, forums, magazines, social media and blogs.

Ultimately, media monitoring can help your business by monitoring brand reputation, preventing crises, knowing your audience and measuring the results of a PR or marketing campaign, among many others.

Here is more information on how to track media mentions, the various tools to help do it effectively and tips to avoid irrelevant hits. 

Continue reading “How to Track Media Mentions” →

How to Execute PR for Your Startup in Stages

Posted on by Taylor Kennedy

INTRODUCTION

According to the Peterson Institute for International Economics, startup business activity grew from 3.5 million in 2019 to 4.4 million in 2020. However, let’s not sugarcoat it, launching a company is hard work. 

One area that will require your attention is PR, which can help to build brand awareness, position your team members in a positive light and educate your target audiences. 

Here is how to execute PR for your startup in the pre-launch, pilot study and launch stages.

Continue reading “How to Execute PR for Your Startup in Stages” →