I’m following with fascination the situation in Oakland, Calif. I’m an A’s fan, and they have been trying to get approval to build a new baseball stadium for several years.
Continue reading “Who’s Right and Wrong with the Oakland A’s Stadium Project Proposal”
According to Edison Research, approximately 80 million Americans listen to podcasts weekly. This makes sense as they’re easy to access and follow, both at home/office and on the road.
Having your clients featured on the right podcast can be an effective public relations and marketing strategy. It not only increases their brand recognition, but it also expands the company’s reach and helps the staff be perceived as experts in their field.
Here are best practices to follow when pitching a podcast.
Continue reading “Best Practices When Pitching a Podcast”
Having the right company spokesperson is essential for your media relations efforts. This person will give your organization a voice and help build trust with the public.
More times than not, the CEO is considered the face of a company. However, there are some instances where your company’s subject matter expert(s) (SME) may be more beneficial for a media interview. Regardless of who is in front of the camera, it’s important that the public perception (of your company) is positive.
Here is when you should use your CEO for a media interview and reasons when the subject matter expert should handle the request.
Continue reading “Media Interviews: CEO or Subject Matter Expert?”