Mobile Marketing Industry to Face Stricter Regulations

FOR IMMEDIATE RELEASE

Oct. 11, 2013

Contact

Kay-Tee Franke, (608) 575-7819

Mobile Marketing Industry to Face Stricter Regulations

(MADISON, Wis.)—Companies that run mobile (SMS) marketing campaigns will face a new hurdle on Wednesday when the FCC’s update to the Telephone Consumer Protection Act takes effect.

The law will now require advertisers to obtain and hold unambiguous written consent from current and future subscribers before initiating any telemarketing call or text message.

“Most SMS opt-in procedures will have to be revised,” Kay-Tee Franke, president of mobile marketing consulting firm Engaging Results Communications, said. “Unfortunately, the FCC didn’t provide much notice on the new law, so many companies may be out of compliance on day one.”

The FCC is hoping to protect consumers from receiving unsolicited mobile marketing messages, often from unscrupulous companies, according to Franke. Penalties range from $500-$1,500 per call or text message.

“A key takeaway is that any past or current relationship with subscribers doesn’t necessarily equal consent,” Franke said. “That means it will be a large and time-consuming challenge for businesses engaged in mobile marketing to ensure they’re compliant.”

For more information on TCPA compliance, visit www.ercsms.com/services/2013-tcpa-compliance.

Engaging Results Communications aims to help businesses engage with their audiences both effectively and efficiently. It provides mobile technology and services that allow businesses to communicate directly with their audiences anytime, anywhere. The company is based in Madison, Wis. For more information, please visit ercsms.com.

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Resulting media coverage

  • http://www.wisbusiness.com/index.iml?Content=82
  • http://www.thewheelerreport.com/
  • http://technews.tmcnet.com/news/2013/10/13/7475329.htm
  • http://www.auto-mobi.info/content/view/557992/55/
  • http://www.digitaljournal.com/pr/1522049
  • http://joan1911.wordpress.com/2013/10/14/mobile-marketing-industry-to-face-stricter-regulations/
  • http://localmobilebusiness.ca/mobile-marketing-industry-to-face-stricter-regulations-2/
  • http://www.jsonline.com/business/pressrelease/national-press-releases/mobile-marketing-industry-to-face-stricter-regulations-227584491.html
  • http://www.virtual-strategy.com/2013/10/13/mobile-marketing-industry-face-stricter-regulations
  • http://www.abc27.com/story/23679714/mobile-marketing-industry-to-face-stricter-regulations
  • http://www.watchlistnews.com/2013/10/13/mobile-marketing-industry-to-face-stricter-regulations/

FEED Receives $100,000 Grant from the J.R. Albert Foundation

FOR IMMEDIATE RELEASE

July 16, 2013

Contact: Ellen Barnard

(608) 576-3734

FEED Receives $100,000 Grant from the J.R. Albert Foundation

(MADISON, Wis.)—Food Enterprise and Economic Development (FEED) Kitchens, a project of the Northside Planning Council, is another step closer to reaching its fundraising goal, thanks to a $100,000 grant from the J.R. Albert Foundation, the Council announced today.

The private foundation, established in 2007 in Kansas City, Mo., supports health through food access as well as food and nutrition education.

“We’re grateful for such a generous grant, especially one from an organization whose mission aligns with ours,” Ellen Barnard, FEED Kitchens chair, said.

FEED Kitchens broke ground on its 5,400-square foot facility on the north side on April 3, with the expectation of opening the doors to its five commercial kitchens in November. Already, many individuals and groups have expressed interest in using the facility for their businesses and programs.

The Food Enterprise and Economic Development (FEED) Kitchens will provide tools to help youth and adults who are disadvantaged, unemployed or underemployed develop skills that move them toward self-sufficiency. FEED will reduce hunger and increase the availability of healthy local food by providing organizations serving the hungry, gardeners and farmers a place to process excess produce that would otherwise end up in a landfill or compost pile. For more information, please visit www.feedkitchens.org

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