Branding Archives - Public Relations, Advertising & Social Media

The Ultimate Checklist for Opening Your Hotel

Posted on July 15, 2020July 15, 2020 by Taylor Kennedy

INTRODUCTION

Opening a new hotel has so many moving parts, from development to construction to promotion and room reservations. When starting a new hotel, one of the top goals should be showing guests why your property is unique (compared to others in the area). As time goes on, additional goals may include increasing occupancy and profit, increasing brand recognition, strengthening guest loyalty and improving/maintaining your reputation.

Here is the ultimate checklist guide to managing all the tasks that come with opening your hotel.

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How to Brand Your Startup Founder(s)

Posted on June 2, 2020June 4, 2020 by Taylor Kennedy

INTRODUCTION

For startups to stand out and form a distinct identity, they must focus on their branding early on. One way is to focus on the founder(s), who is/are often the face of the startup.

Here are four tips on how startup founder(s) can build their brand.

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The Ultimate Checklist for Rebranding Your Restaurant

Posted on January 10, 2020January 27, 2020 by Taylor Kennedy

INTRODUCTION

Your brand represents your promise to your customers. In the restaurant industry, branding tells your customers what they can expect in terms of cuisine, atmosphere, pricing, etc., when eating at your establishment.

However, sometimes your brand needs a facelift. This could be for reasons such as a reputation hit, not being able to attract top talent and/or it finally being time to update your look. Restaurant News reported that “rebranding can provide an immediate about-face for any operation experiencing declining sales and waning popularity.”

Here is the ultimate checklist guide to managing all the action items necessary when rebranding your restaurant.

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