This is part 1 of an ongoing series about how COVID-19 is affecting the world of PR and marketing.
Continue reading “PR, Marketing and COVID-19”Category: Advertising & Marketing
Customer Acquisition Funnel: Evaluation
Are you looking to move prospects further and further down your sales funnel?
Before a prospect becomes your customer, they typically will go through the steps of the Consumer Adoption Process: Awareness, Interest, Evaluation, Trial and Adoption.
Watch this short video to learn about the Evaluation stage:
New Features in LinkedIn Advertising 2020
INTRODUCTION
With more than 30 million companies on LinkedIn and 303 million monthly active users, according to DataReportal, the social media platform is an effective way to advertise, especially in the B2B sector. From an expansive audience, multiple advertising formats and accurate audience data, LinkedIn provides a degree of targeting and accuracy that other social media platforms can’t match.
Here are three new features in LinkedIn advertising.
Continue reading “New Features in LinkedIn Advertising 2020”