Over the past few months, we’ve been running more and more job ads rather than general branding ads for our clients. I didn’t think much of it until I was listening to a morning radio show. During a sponsorship message for a local restaurant, the DJ mentioned that the restaurant is a great place to work, whereas previously, he said it was a great place to eat dinner. A few days later during a morning commute, I heard three different job ads, including one for Amazon.
Continue reading “Businesses are Shifting from Brand Ads to Job Ads”