Category: Advertising & Marketing

How Brands Can Use Virtual Influencer Marketing

Posted on by Jaimie Onasch

INTRODUCTION

According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend more than $7.14 billion on influencer marketing in 2024.

While businesses have partnered with influencers in some form or another for years, the recent emergence of “virtual influencers,” or computer-generated CGI or digital characters with human-like characteristics, features and personalities, is expected to provide new opportunities for brands.

Following are some ways your brand can use virtual influencer marketing to generate awareness and drive sales.

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How Sports Bars Can Improve Their Marketing Through Operations

Posted on by Brian Lee

INTRODUCTION

PeacockOn Oct. 7, 2023, the University of Wisconsin football team’s game against Rutgers was streamed on Peacock. In my research of sports bars in and around Madison, Wis., only a handful got their act together in time to install Peacock (bars have to acquire a license and equipment).

Meanwhile, others tried to get it but didn’t start the process early enough. Still others had their social media posts on autopilot, with messages like, “Come watch the game here” when they didn’t actually have Peacock.

This situation should teach sports bar owners a valuable lesson of having their operations in order, which in turn can help with their marketing. That’s because the bars that had Peacock had a decided advantage over others that didn’t, and they could have (should have) marketed that unique asset.

Here’s how sports bars can improve their marketing through operations.

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How Hospitality Companies can Track Competitors’ Paid Ads

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the travel industry is expected to spend more than $4.5 billion on digital advertising in the United States. In addition, 82% of restaurants in the United States use social media as part of their marketing strategy, which includes boosts and paid ads. 

To stay competitive, hospitality businesses should monitor how their competitors use sponsored content to reach potential guests, including which platforms and the type of media they use.

Following are some ways your hotel or restaurant can track competitors’ paid ads.  

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