Many businesses neglect to put important information on their websites such as hours of operation, what they sell and a call to action. Watch this short video for some tips on what content you need for your first website.
Continue reading “What Do I Need for My First Website?”Category: Advertising & Marketing
Quick Tips for Creating Your First Survey
A survey is a form of primary research that can be used by organizations to determine a population’s knowledge or opinion on a particular subject. Watch this video to learn how to create a survey.
Continue reading “Quick Tips for Creating Your First Survey”How Retail Stores Should Use Email Marketing Automation
INTRODUCTION
According to Litmus research, email marketing for the retail, e-commerce and consumer goods or services industry has an average ROI of $45 for every $1 spent. However, today’s consumers expect personalized communications, which can cost you a lot of time if you’re trying to do this manually.
That’s where email marketing automation comes it. Automated campaigns, also known as drip campaigns, allow you to automatically send emails based on certain triggers, like a designated timeframe or a consumer’s specific action(s). This allows you to streamline your marketing efforts so you can reach the right customers at the right time, and hopefully, generate sales.
Following are some tips for using email marketing automation for your retail store or e-commerce shop.
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