Category: Advertising & Marketing

INTRODUCTION 

While we may have seen a surge in B2B webinars in 2020 due to the pandemic, webinars have been around for years and will continue to be a vital component of content marketing strategies for B2B brands. 

When used appropriately, webinars can help you humanize your brand, build thought leadership, showcase the value of your products or services and generate meaningful B2B leads. In fact, in a 2021 Demand Gen Report, 53% of marketers identify webinars as the top-of-the-funnel format that generates the most high-quality leads. 

Following are some tips on how to use webinars for B2B lead generation.

The old days of a 20-page, almost-all-text whitepaper are gone, fortunately. No one, especially a physician or other healthcare employee, has the time to read such a long document. 

Instead, we recommend 2-4 pages, filled with photos, graphics and/or charts. Here’s how to create a health tech whitepaper: