If a car company gave you the opportunity to test drive a car overnight and included a company-themed yoga workout, mix-at-home company fragrances and a “company meditation map,” would that make you more likely to buy one of their vehicles?
That’s what Buick hopes, as its “24 Hours of Happiness Test Drive” marketing campaign was released last week. The company hopes this idea not only shows their interest in their consumers but creates an impression that Buick trusts their shoppers.
Typically a brand for an older demographic, Buick is now targeting a new generation of buyers and combined that with the trending topic of wellness.
This campaign notion reminded me of the quotation, “if you’re not innovating, you’re going backward.”
So ask yourself, how are you/your company innovating and constantly improving to the ever changing demands of today’s society?