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New Remote-Controlled Cooler Offers Unmatched Convenience

Posted on by Brian Lee

FOR IMMEDIATE RELEASE
Nov. 5, 2014

Contact: Heather Davis
920-567-0353
heather@c3customcoolers.com

New Remote-Controlled Cooler Offers Unmatched Convenience

The Rover is seeking funding on Kickstarter

(WATERTOWN, Wis.)—C3 Custom Cooler Creations announced today the start of its Kickstarter campaign to fund its remote-controlled cooler called the Rover.

“Anyone who’s ever had to drag or carry a cooler to a tailgate or while camping will appreciate the convenience of using our remote-controlled Rover,” C3 President Doug Martin said. “You will be the envy of all others when you’re able to deliver ice-cold beverages to your guests with the touch of a button.”

Consumer demand has passed the company’s ability to make each Rover in a timely manner. The Dec. 3 goal of $45,000 will allow C3 to manufacture the Rovers and purchase additional molds and components.

The Rover is available in all NFL and MLB team designs, as well as more than 100 colleges. It can hold up to 30 cans and 10 lbs. of ice and has thick foaming insulation that can keep ice for up to three days. Additional features include bright LED headlights to make the walk back to the car easier and three speed settings that allow for control and extra power when needed to haul loads of up to 60 pounds.

If funded, a limited quantity of Rovers will be manufactured and shipped in time for the holidays. Retail cost is $265 for standard coolers and $325 for team-licensed coolers.

Pledges on the Kickstarter campaign range from $5 to $1,000.

JDM Innovations, LLC, dba C3 Custom Cooler Creations, was founded in 2014 in Watertown, Wis. For more information, please visit www.c3customcoolers.com.

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Bad leaders = bad organizations

Posted on by Brian Lee

Good leaders are invaluable to an organization. Bad leaders are poisonous. That’s obvious, isn’t it?

According to a Forbes article, “The result of bad leadership is low morale, high turnover and a decreased ability to have any sustainable success.”

I see bad leadership all the time in all industries, including sports. Last month, with the University of Wisconsin football team leading 52-0 and playing its third-stringers, Maryland acted as bad sports by keeping its starters in and scoring with less than a minute remaining instead of also resting its starters.

A week later, Maryland’s team captains didn’t shake hands with Penn State’s captains, a major sign of disrespect. That’s in addition to the confrontation Maryland’s players initiated with Penn State players prior to the game.

Maryland Head Coach Randy Edsall is at the center of all of this. His players’ actions are a direct reflection of the kind of poor leader he is. The Big Ten Conference publicly reprimanded him last week and fined the university $10,000.

Even if the Terrapins won the national championship, I would still be hard-pressed to feel any respect toward the program. But with a bad leader like Edsall at the helm, I highly doubt they would ever come close.

Speed vs. Accuracy

Posted on by Brian Lee

I am always bothered by the media’s desire to be the first to report something, especially before facts are checked.

(Case in point: CNN reporting a Coast Guard training exercise on the Potomac River as a “suspicious vessel in DC.”)

That’s why I was happy to hear Good Morning America’s Amy Robach mention in a Q&A session after her keynote speech at the 2014 PRSA International Conference that ABC News is happy to be the last network to report a news story to ensure accuracy.

However, without any true consequences for their mistakes, most media will unfortunately be content with issuing apologies in exchange for getting it correct (and first) every now and then.