Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

How to Manage a Crisis Online, Part 2: Rogue Employee Issues

Posted on February 19, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

According to Statista, the number of worldwide social media users in 2017 reached 2.46 billion and is expected to grow to 2.77 billion this year. With this many social media users, mishaps can happen both intentionally and unintentionally.

For example, early in 2018, Marriott Hotels fired an hourly employee after he liked a tweet, on behalf of Marriott International, during a night shift. The tweet was posted by a Tibetan separatist group that had praised Marriott for listing Tibet as a sovereign state in a customer survey.

What made matters worst was the employee didn’t know the “social graces” of dealing with this issue and didn’t think his job would be endangered by liking the tweet. However, for accidentally recognizing Tibet as a country, Marriott was ordered to suspend bookings for its 300 hotels in China for one week.

With the rapid-fire speed at which information can spread and without proper guidelines in place, your business is exposed to risks. Here is how to handle a social media crisis related to a rogue employee and rebuild your hotel’s reputation.

Continue reading →

Hotels: How to Manage a Crisis Online, Part 1: Service Issues

Posted on February 6, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

In a study by the White House Office of Consumer Affairs, dissatisfied customers typically tell nine to 15 other people about their experience; some tell 20 or more. This is especially important for hotels, B&Bs and resorts. Service issues such as inattentive and rude staff, a room not up to a customer’s liking and dirty amenities, can cause customers to write negative reviews online on sites like TripAdvisor, Google and Yelp.

Here is how to handle a social media crisis related to a service issue and rebuild your hotel’s reputation.

Continue reading →

How to Get Press Coverage For Your Tech Startup

Posted on January 16, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

After years of brainstorming, researching and burning the midnight oil, you’ve launched your tech startup and want the world to know about it.

As you probably know, getting in the media will increase brand visibility and can boost your reputation, user acquisition, investor interest and staff recruitment.

A smart strategy for your tech startup is to strive for “base hits” (e.g. features in local or regional publications) before eventually going for a “home run” (e.g. product review in TechCrunch).

Here are two tips for how to get press coverage for your tech startup.