Author: Taylor Kennedy

Four Ways to Brand Yourself As a Realtor

Posted on by Taylor Kennedy

According to the Association of Real Estate License Law Officials (ARELLO), since 2018, about two million real estate licensees have been active in the United States. This large amount of competition is one of the main reasons why realtors need to brand themselves.

In other words, to fight the commodity trap, you need to establish brand loyalty, which has more to do about how you are perceived by the consumer and less to do about your price (fees). 

Here are tips on how realtors can build their brand. 

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Hotels: How to Manage a Crisis Online, Part 3: Discrimination

Posted on by Taylor Kennedy

INTRODUCTION

Discrimination can come in the form of an employee to customer or employee to employee. It can be on the basis of gender, sexuality, age, occupation within the hotel or other characteristics. 

With the goal of keeping your hotel’s reputation intact and to minimize backlash from the incident, here is how to handle a social media crisis related to discrimination.

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