Five Reasons to Support Small Business Saturday

INTRODUCTION

Small businesses have taken a huge hit from the effects of COVID-19.
According to ZenBusiness, small businesses estimate the impact of COVID-19 to be $64,000 per business. This makes it even more important to support Small Business Saturday, which takes place Nov. 28. 

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Virtual Tradeshow Tips for Success

INTRODUCTION

According to the Center for Exhibition Research, there were approximately 9,400 B2B tradeshows and exhibitions held in the United States in 2019. However, due to the ongoing COVID-19 pandemic, thousands of tradeshows have been moved to a virtual format. This leaves exhibitors to change their approach as well. Gone are the days of shaking hands with attendees and handing out tchotchkes. 

Keep these three tips in mind to maximize your virtual tradeshow booth experience.

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How to Set up a Reddit AMA

INTRODUCTION

In 2009, Reddit created Ask Me Anything (AMA).  In an AMA, an individual answers questions in real-time about topic expertise or services, making it an ideal opportunity to increase brand awareness. Barack Obama and Bill Gates have been some of the most famous participants to date, receiving more than 23,000 and 11,700 comments, respectively. 

Here are three things to keep in mind when setting up an AMA:

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