MADISON, Wis. – Locals now have access to a high-end, indoor place to golf and socialize as Hook & Fade has opened at 113 S. Hamilton St. near the Capitol Square.
Continue reading “Top-of-the-Line Golf Simulator Lounge Opens in Downtown Madison”Author: Taylor Kennedy
How to Track Media Mentions
INTRODUCTION
Communication professionals perform media monitoring to listen, watch and track media coverage and conversation about their organization, industry, competition and other topics. These mentions contain keywords that can be found on media channels like TV, forums, magazines, social media and blogs.
Ultimately, media monitoring can help your business by monitoring brand reputation, preventing crises, knowing your audience and measuring the results of a PR or marketing campaign, among many others.
Here is more information on how to track media mentions, the various tools to help do it effectively and tips to avoid irrelevant hits.
Continue reading “How to Track Media Mentions”How to Execute PR for Your Startup in Stages
INTRODUCTION
According to the Peterson Institute for International Economics, startup business activity grew from 3.5 million in 2019 to 4.4 million in 2020. However, let’s not sugarcoat it, launching a company is hard work.
One area that will require your attention is PR, which can help to build brand awareness, position your team members in a positive light and educate your target audiences.
Here is how to execute PR for your startup in the pre-launch, pilot study and launch stages.
Continue reading “How to Execute PR for Your Startup in Stages”