Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

Benefits to Captioning Your LinkedIn Videos

Posted on October 6, 2021October 8, 2021 by Taylor Kennedy

INTRODUCTION

According to Digsite, 85% of people who watch social media videos do it without sound. This comes as no surprise as many people check their social media in public settings, such as at work. On LinkedIn, videos autoplay to mute so viewers have to turn it on sound manually.

Adding closed captions to LinkedIn can boost your video’s viewership. Captions are simply written text that is overlaid on a video that represents the spoken part of that video. Here is how to add closed captioning to your LinkedIn videos and its benefits.

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How to Use LinkedIn Events for B2B Marketing

Posted on September 9, 2021September 16, 2021 by Taylor Kennedy

INTRODUCTION

As the world’s largest online professional network, LinkedIn is the powerhouse for B2B marketing. LinkedIn Events is a relatively new tool that can be used to host an online event as well as promote an in-person event. It is best used when your goal is to build community through sustained, quality engagement.

Here is how to use LinkedIn Events for B2B marketing.

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How to Write a Speaker Synopsis

Posted on August 23, 2021August 23, 2021 by Taylor Kennedy

INTRODUCTION

Congrats, you’ve been picked to be the keynote speaker at an upcoming event or conference. Or, you’re applying to be a speaker at an event, and the organizers want to learn more about you and your presentation topic.

Either way, you’ll need to write a speaker synopsis.

The following are three points to keep in how to write a speaker synopsis.

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