Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

How to Track Media Mentions

Posted on November 15, 2021November 18, 2021 by Taylor Kennedy

INTRODUCTION

Communication professionals perform media monitoring to listen, watch and track media coverage and conversation about their organization, industry, competition and other topics. These mentions contain keywords that can be found on media channels like TV, forums, magazines, social media and blogs.

Ultimately, media monitoring can help your business by monitoring brand reputation, preventing crises, knowing your audience and measuring the results of a PR or marketing campaign, among many others.

Here is more information on how to track media mentions, the various tools to help do it effectively and tips to avoid irrelevant hits.

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How to Execute PR for Your Startup in Stages

Posted on October 27, 2021November 2, 2021 by Taylor Kennedy

INTRODUCTION

According to the Peterson Institute for International Economics, startup business activity grew from 3.5 million in 2019 to 4.4 million in 2020. However, let’s not sugarcoat it, launching a company is hard work.

One area that will require your attention is PR, which can help to build brand awareness, position your team members in a positive light and educate your target audiences.

Here is how to execute PR for your startup in the pre-launch, pilot study and launch stages.

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Benefits to Captioning Your LinkedIn Videos

Posted on October 6, 2021October 8, 2021 by Taylor Kennedy

INTRODUCTION

According to Digsite, 85% of people who watch social media videos do it without sound. This comes as no surprise as many people check their social media in public settings, such as at work. On LinkedIn, videos autoplay to mute so viewers have to turn it on sound manually.

Adding closed captions to LinkedIn can boost your video’s viewership. Captions are simply written text that is overlaid on a video that represents the spoken part of that video. Here is how to add closed captioning to your LinkedIn videos and its benefits.

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