Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

Top Six PR Trends in 2022

Posted on December 14, 2021December 23, 2021 by Taylor Kennedy

INTRODUCTION

There is no question that the public relations industry is still feeling the effects of 2020: shrinking media landscapes and cultural and social issue shifts, as well as the fundamental ways PR professionals work, when they work, where they work and what matters to clients while we work.

In short, PR professionals have had to adapt and evolve the way they do their jobs, and they will continue to in the next year.

Here are six public relations trends we expect to see in 2022:

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Top-of-the-Line Golf Simulator Lounge Opens in Downtown Madison

Posted on December 7, 2021January 10, 2022 by Taylor Kennedy

MADISON, Wis. – Locals now have access to a high-end, indoor place to golf and socialize as Hook & Fade has opened at 113 S. Hamilton St. near the Capitol Square.

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How to Track Media Mentions

Posted on November 15, 2021November 18, 2021 by Taylor Kennedy

INTRODUCTION

Communication professionals perform media monitoring to listen, watch and track media coverage and conversation about their organization, industry, competition and other topics. These mentions contain keywords that can be found on media channels like TV, forums, magazines, social media and blogs.

Ultimately, media monitoring can help your business by monitoring brand reputation, preventing crises, knowing your audience and measuring the results of a PR or marketing campaign, among many others.

Here is more information on how to track media mentions, the various tools to help do it effectively and tips to avoid irrelevant hits.

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