Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

How to Use YouTube Stories for Your Restaurant

Posted on March 13, 2020April 1, 2020 by Jaimie Onasch

INTRODUCTION

If your restaurant is active on social media, you’re probably familiar with the Stories feature on platforms like Instagram and Facebook. YouTube also has a Stories function you can take advantage of, though there are some key differences.

Formerly known as “YouTube Reels,” YouTube Stories are visible for seven days (vs. one day on other platforms). In addition, the feature is only available for established channels with more than 10,000 subscribers, so you won’t have access to them unless your restaurant has a large following.

Since 73 percent of adults in the country use YouTube, it makes sense to explore the Stories feature if your channel qualifies.

Following are some tips on how your restaurant, restaurant chain or restaurant group can use YouTube Stories for marketing.

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How Retail Stores Can Use TikTok for Marketing

Posted on February 18, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

According to Sensor Tower, TikTok continues to be one of the most downloaded apps, surpassing 1.5 billion downloads in 2019. It’s also becoming one of the most popular social media platforms in the world with 800 million active users.

The success of the video-sharing app is centered on short, looping videos that can be customized with filters and effects, musical overlays and text. It’s the most popular among younger generations.

In fact, 60 percent of TikTok users in the United States are just 16-24 years old, which is ideal for brands looking to reach the next generation of shoppers. Following are some tips on how to use TikTok marketing for retail stores.

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How to Create Google Remarketing Ads

Posted on January 24, 2020January 24, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Google generates 62.5 percent of all core searches in the United States, easily making it the most popular search engine in the country. Similarly, its ad platform has the highest share of U.S. digital ad spend.

While many businesses are using Google Ads to improve brand visibility, only about half are using Google remarketing to enhance their efforts.

Remarketing (or retargeting) ads are a powerful way to reposition your brand in front of people who already have some familiarity with it. Essentially, the ads follow individuals who have visited your website around the internet as they browse other sites. That process can help keep your business top-of-mind and drastically increase conversions.

Following are some tips on how you can use Google remarketing ads for your businesses.

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