Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

What Restaurants Should Post on Social Media When They Reopen

Posted on May 22, 2020May 27, 2020 by Jaimie Onasch

INTRODUCTION

The novel coronavirus has had a drastic impact on restaurants over the past several months, with many establishments closing their doors in response to local stay-at-home orders. In fact, the National Restaurant Association estimates that the industry lost more than $80 billion in sales by the end of April.

Now that it’s time to start reopening, many restaurateurs are left wondering how to move forward and what they should communicate to their customers.

Following are some tips on what restaurants should post on their social media channels when they reopen.

How to Change Advertising Strategies During a Pandemic

Posted on April 30, 2020May 1, 2020 by Jaimie Onasch

INTRODUCTION

In just a matter of months, the coronavirus has completely changed the way our society operates. Our new contact-free, stay-at-home world has drastically altered consumer habits and media consumption, forcing many brands to rethink their advertising strategy.

According to a report from the Interactive Advertising Bureau, 70 percent of advertisers have already adjusted or paused their planned ad spend in response to COVID-19, and 16 percent are still trying to formulate a course of action.

Following are some tips on how your brand should advertise during these unprecedented times.

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How to Use YouTube Stories for Your Hotel

Posted on April 2, 2020April 1, 2020 by Jaimie Onasch

INTRODUCTION

If your hotel is active on social media platforms like Instagram and Facebook, you’re probably familiar with Stories. YouTube also has a Stories option you can explore, though it differs from what you may be used to.

Once known as “YouTube Reels,” YouTube Stories are visible for seven days, compared to one day on other platforms. Plus, the feature is only available for channels with more than 10,000 subscribers, so you won’t be able to access them unless your hotel or hotel group has a large following.

Since close to 75 percent of adults in the United States tune in to YouTube, it makes sense to explore its Stories feature if your channel qualifies.

Following are some tips on how you can use YouTube Stories to market your hotel, hotel group or resort.

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