Author: Jaimie Onasch

How Retailers Can Use Instagram Shop to Sell

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Shop example

Social commerce is gaining traction among Internet users and is most popular among younger generations. In fact, Statista reports that close to 50 percent of U.S. adults ages 18-34 have purchased products through social media.

Instagram, which has long been used for product discovery, recently added Instagram Shop to its platform. The new shopping experience allows users to easily discover and purchase products directly on Instagram. 

Following are some tips on how you can use Instagram Shop for your retail store or e-commerce business.

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TikTok Ideas for Restaurants

Posted on by Jaimie Onasch

INTRODUCTION

Snapshot of Chipotle's corn salsa TikTok video

TikTok has quickly become one of the most popular social media platforms in the world, with 800 million active users and more than 2 billion downloads since it launched in September 2016. 

The video sharing app, which features short, looping videos that can be customized with filters and effects, is most popular with younger individuals. As a result, many brands, including restaurants, are starting to take to the platform in an effort to reach the next generation of customers. 

In a previous article, we discussed several marketing strategies restaurants can use to promote themselves on TikTok. Following are some TikTok ideas for restaurants to execute those strategies. 

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How Hotels Can Use TikTok for Marketing

Posted on by Jaimie Onasch

INTRODUCTION

TikTok app on smartphone

According to SensorTower, TikTok remains the most downloaded non-game app in the world, surpassing 111 million installs in May 2020. With 800 million active users, it’s also becoming one of the most popular social media platforms in the world.

The successful video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, close to two-thirds of TikTok users in the United States are under the age of 30, which is ideal for hotels looking to reach the next generation of travelers.

Following are some tips on how to use TikTok to market your hotel, resort or bed and breakfast. 

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