Author: Jaimie Onasch

How Retailers Can Use Facebook Shops

Posted on by Jaimie Onasch

INTRODUCTION

Facebook Shops on mobile device

Social commerce is a multibillion-dollar industry in the United States, and it’s projected to see dramatic growth in the next few years. It is particularly popular among younger generations of shoppers.

Facebook, which leads the way for product discovery among millennials, recently added Facebook Shops to its platform. The new, user-first shopping experience allows shoppers to easily discover and purchase products right on Facebook.

Following are some tips on how you can use Facebook Shops for your retail store or e-commerce business.

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How Retailers Can Use Instagram Shop to Sell

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Shop example

Social commerce is gaining traction among Internet users and is most popular among younger generations. In fact, Statista reports that close to 50 percent of U.S. adults ages 18-34 have purchased products through social media.

Instagram, which has long been used for product discovery, recently added Instagram Shop to its platform. The new shopping experience allows users to easily discover and purchase products directly on Instagram. 

Following are some tips on how you can use Instagram Shop for your retail store or e-commerce business.

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TikTok Ideas for Restaurants

Posted on by Jaimie Onasch

INTRODUCTION

Snapshot of Chipotle's corn salsa TikTok video

TikTok has quickly become one of the most popular social media platforms in the world, with 800 million active users and more than 2 billion downloads since it launched in September 2016. 

The video sharing app, which features short, looping videos that can be customized with filters and effects, is most popular with younger individuals. As a result, many brands, including restaurants, are starting to take to the platform in an effort to reach the next generation of customers. 

In a previous article, we discussed several marketing strategies restaurants can use to promote themselves on TikTok. Following are some TikTok ideas for restaurants to execute those strategies. 

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