Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

How Retailers Can Use Google Display Ads

Posted on October 12, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

Retail e-commerce in the United States has been increasing steadily for the past several years, and sales are projected to reach close to $500 billion within the next five years.

While Google search ads and shopping ads can help capture customers looking for specific products, Google display ads can extend your reach by showing ads to people who are browsing online, watching YouTube videos, checking Gmail or using apps.

In fact, the Google Display Network reaches close to 95 percent of Internet users in the United States across more than 2 million websites.

Following are some tips on how you can use Google display ads to attract shoppers to your retail store or e-commerce shop.

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How Retailers Can Advertise on Etsy

Posted on September 24, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Etsy is one of the top 10 e-commerce retail websites in the United States, with more than 61 million unique monthly visitors.

The online marketplace also is estimated to have close to 2.5 million active sellers with a combined annual gross sales volume of $4.7 billion.

While Etsy provides an opportunity for all types of retailers, it also is becoming more competitive each year. Following are some Etsy advertising tips retailers can use to make their products stand out.

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How Retailers Can Use Facebook Shops

Posted on September 11, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

Social commerce is a multibillion-dollar industry in the United States, and it’s projected to see dramatic growth in the next few years. It is particularly popular among younger generations of shoppers.

Facebook, which leads the way for product discovery among millennials, recently added Facebook Shops to its platform. The new, user-first shopping experience allows shoppers to easily discover and purchase products right on Facebook.

Following are some tips on how you can use Facebook Shops for your retail store or e-commerce business.

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