According to YouTube, more than 2 billion users visit the platform each month, which amounts to approximately one-third of all internet users.
Plus, it’s the most widely used online platform among adults in the United States, and paid YouTube mobile advertising is 84 percent more likely to engage viewers than traditional TV advertising.
Following are some tips on how to use YouTube ads to promote your business.
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Retail e-commerce in the United States has been increasing steadily for the past several years, and sales are projected to reach close to $500 billion within the next five years.
While Google search ads and shopping ads can help capture customers looking for specific products, Google display ads can extend your reach by showing ads to people who are browsing online, watching YouTube videos, checking Gmail or using apps.
In fact, the Google Display Network reaches close to 95 percent of Internet users in the United States across more than 2 million websites.
Following are some tips on how you can use Google display ads to attract shoppers to your retail store or e-commerce shop.
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According to Statista, Etsy is one of the top 10 e-commerce retail websites in the United States, with more than 61 million unique monthly visitors.
The online marketplace also is estimated to have close to 2.5 million active sellers with a combined annual gross sales volume of $4.7 billion.
While Etsy provides an opportunity for all types of retailers, it also is becoming more competitive each year. Following are some Etsy advertising tips retailers can use to make their products stand out.
Continue reading “How Retailers Can Advertise on Etsy”