INTRODUCTION
While Online Travel Agencies (OTAs) have been around for years, more and more travelers are using them to plan and book their trips each year. In fact, the market size of the global online travel agent sector is expected to exceed $820 billion by 2023.
Recent research from Expedia Group also reveals that travelers are 57 percent more likely to book through an OTA than before the pandemic. If your hotel isn’t using OTA marketing, now is the time.
Since Expedia Group (Expedia, hotels.com, Travelocity, Orbitz) and Booking Holdings (booking.com, Priceline, Agoda) are the major OTA players, it makes sense to start with them.
Following are some tips on how you can use OTA marketing to increase brand awareness and drive bookings to your hotel, hotel group or resort.
Continue reading “How to Use OTA Marketing for Your Hotel”
