Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

How Retail Stores Should Use Email Marketing Automation

Posted on August 18, 2021August 23, 2021 by Jaimie Onasch

INTRODUCTION

According to Litmus research, email marketing for the retail, e-commerce and consumer goods or services industry has an average ROI of $45 for every $1 spent. However, today’s consumers expect personalized communications, which can cost you a lot of time if you’re trying to do this manually.

That’s where email marketing automation comes it. Automated campaigns, also known as drip campaigns, allow you to automatically send emails based on certain triggers, like a designated timeframe or a consumer’s specific action(s). This allows you to streamline your marketing efforts so you can reach the right customers at the right time, and hopefully, generate sales.

Following are some tips for using email marketing automation for your retail store or e-commerce shop.

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How to Market Your Commercial Development on LinkedIn

Posted on July 14, 2021July 23, 2021 by Jaimie Onasch

INTRODUCTION

Commercial real estate properties often spend more time on the market and come with a higher risk compared to their residential counterparts. To see returns, commercial realtors and developers must start generating quality leads early, often before the development is even built.

According to the 2020 State of B2B Digital Marketing report, more than 80% of digital marketers identified social media as their most successful lead channel, with LinkedIn, Facebook and Twitter being the top three. Since LinkedIn’s visitor-to-lead conversion rate is almost three times higher than the other two, it makes sense for commercial realtors and developers to focus their B2B marketing efforts on that platform to start.

Here are some tips for marketing your commercial development on LinkedIn.

How to Use Webinars for B2B Lead Generation

Posted on June 23, 2021June 23, 2021 by Jaimie Onasch

INTRODUCTION

While we may have seen a surge in B2B webinars in 2020 due to the pandemic, webinars have been around for years and will continue to be a vital component of content marketing strategies for B2B brands.

When used appropriately, webinars can help you humanize your brand, build thought leadership, showcase the value of your products or services and generate meaningful B2B leads. In fact, in a 2021 Demand Gen Report, 53% of marketers identify webinars as the top-of-the-funnel format that generates the most high-quality leads.

Following are some tips on how to use webinars for B2B lead generation.

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