8 Tips for Entertainment Venues to Use Facebook Messenger

INTRODUCTION

Facebook Messenger app logo

According to surveys from Facebook, 69% of users in the United States communicate with businesses through messaging apps like Facebook Messenger. What’s more, the majority of respondents say being able to message a business helps them feel more confident about the brand. 

Additional insights from Facebook Messenger show that “local entertainment” is among the top industries that use the platform to connect with their customer base. If your entertainment venue isn’t using Facebook Messenger, it should be–especially since your competition is. 

Following are some ways you can make Facebook Messenger work for your entertainment venue. 

Continue reading “8 Tips for Entertainment Venues to Use Facebook Messenger”

How Retailers Can Use Instagram Link Stickers in Stories

INTRODUCTION

Instagram Link Stickers graphic

According to surveys from Facebook IQ, 58% of Instagram users report becoming more interested in a brand or product after seeing it in Stories. In addition, 50% of people say they’ve visited a website to purchase a product they’ve seen in Stories.

Until recently, only brands with more than 10,000 followers were able to streamline the e-commerce experience by including web links in their Stories. Instagram’s new link stickers now make that feature accessible to everyone, which opens up new possibilities for smaller retailers and brands with fewer followers. 

Following are some tips on how retailers can use link stickers in their Instagram stories.

Continue reading “How Retailers Can Use Instagram Link Stickers in Stories”

How Startups Can Educate Prospective Customers on the Need for Their Product or Service

INTRODUCTION

According to Statista, more than 60% of startup founders in the United States identify acquiring new customers as their top concern. At the same time, an analysis by CB insights recognizes “no market need” as one of the top reasons startups fail.

While some startups do fall victim to a bad product-market fit, others may need to focus more on educating their target audiences on how their product or service can be used. 

Following are some tips B2B and B2C startups can use to showcase the need for their product or service. 

Continue reading “How Startups Can Educate Prospective Customers on the Need for Their Product or Service”