In April 2018, Facebook created a mandatory authorization process for advertisers who want to run political ads and issues-based ads. The latter includes advertising focused on broad issues (e.g. affordable housing) instead of candidates.
Here’s what you need to do to run political ads on Facebook: Continue reading “How to Run Political Ads on Facebook”
A Deloitte study shows that when an organization’s reputation is damaged, there is a corresponding decrease in revenue, customers/patients, brand value and stock price. In fact, 87 percent of CEOs worldwide said reputation risk is the most important strategic risk their organizations are facing.
This should come as no surprise as patients are increasingly using reviews to choose healthcare services. According to an Accenture study, hospitals are growing profitability by improving patient satisfaction, not by cutting costs. Continue reading “Free Guide: How to Implement a Reputation Management Campaign at Your Healthcare Organization”