Are you looking to move prospects further and further down your sales funnel?
Before a prospect becomes your customer, they typically will go through the steps of the Consumer Adoption Process: Awareness, Interest, Evaluation, Trial and Adoption.
Watch this short video to learn about the Evaluation stage:
It’s never wise to jump into tactics without a strategy in place. For example, how is using Pinterest or Instagram going to help you build your brand, reach your audience and/or increase sales?
Watch this short video for some quick tips on how to create a social media strategy from scratch.
Continue reading “How to Create a Social Media Strategy”BRIAN:
I was simply not in the mood for any somber or issues-focused commercials last night. After the first few, anytime I saw gray colors or heard dramatic music in the first few seconds, I immediately changed the channel. (I did watch Google’s commercial, and my reaction was that they stole Apple’s playbook.) I did appreciate all the nostalgic commercials, and my favorite was the well-timed Jeep “Groundhog Day” movie. Unlike other brands who try to do spoofs or tie-ins, Jeep actually did a good job incorporating its vehicle properly into the context of the movie.