How to Deal with Negative National Media Coverage Locally

It’s not uncommon for area media outlets to take a national AP story and localize it to your community. For example, a story about federal agencies being targeted in a cyberattack can be localized to how your state or local government is protecting itself.

Unfortunately, those national stories can be negative, and the local media don’t always gather both sides of the tale. Here are some tips for dealing with negative national media coverage on the local level.

Continue reading “How to Deal with Negative National Media Coverage Locally”

Quick Tips on Building Your Personal Brand Using Content Marketing

Branding is important not only for products and companies but also for individuals. It doesn’t matter if you’re working for a company or you’re self-employed as a consultant, lobbyist, designer, contractor, developer or some other profession, as everyone can use content marketing to build their personal brand. Here are some quick tips.

Continue reading “Quick Tips on Building Your Personal Brand Using Content Marketing”

How to Stay on Top of Trends and Monitor the News

One way to make sure your business remains relevant is by staying on top of trends and monitoring what’s going on in your industry. Consider it a competitive edge as you gather intel and strive to adjust to your customers’ evolving needs.

Watch this short video for tips on how to stay on top of trends and monitor the news.

Continue reading “How to Stay on Top of Trends and Monitor the News”