Welcome Stephanie!

Stephanie Blichfeld has been hired as Revelation’s marketing intern for Spring 2012. A senior from Minnesota, Stephanie previously interned at Madison Magazine. She will assist on marketing, promotions and social media for our clients.

What a year

On Jan. 4, Revelation PR, Advertising & Social Media celebrated its anniversary. I don’t mean “celebrated” like we had a party or anything. Nor did we gloat about it to our peers or through outlets like social media.

Instead, I quietly reflected while sitting on the newly installed futon. I remembered the ebbs and the flows throughout the year; now in the past month, it’s been a flood of new business and new business opportunities–a lot of it is due to my wonderful network.

I’m growing, the staff is growing and the business is growing. Heck, maybe I should replace the word “growing” with “evolving.”

Here’s to an exciting 2012. Let’s hope the Mayans are wrong.

Capitalizing on popularity

I recently saw a trailer for a new Fox’s cartoon that made me irrationally irritated.  And by new I of course mean the television version of the 2004 movie “Napoleon Dynamite.”

Now, it’s not that I dislike the movie. To be honest, I haven’t seen the movie all the way through.  I have seen enough bits and pieces to understand the cultural references but I doubt I’ll ever sit down and watch it in its entirety. It’s just one of those movies where it isn’t necessary for me.

My annoyance stems from the movie being eight years old!  If this show came out in 2005 when all the “Vote for Pedro” shirts were popular and everyone doing terrible job impersonating Jon Heder then I wouldn’t have an issue.

I will never hate on someone trying to capitalize on their cultural niche. But you have to move fast.  It doesn’t make sense to wait because you’ll lose the momentum, which is the reason people take interest in sequels, endorsements, merchandise, etc.  I mean come on, think about those kids from the Jersey Shore.  Eight years from now, do you believe anyone is buying Snooki perfume or the Situation’s workout DVD? It’s doubtful.  So I hope they put their name on everything and jump on any spinoff offered! Make that money while you can!

It just doesn’t make sense for a “Napoleon Dynamite” show in 2012. But maybe I am wrong.  Maybe there is a huge nerd following that’s been waiting for years to have Napoleon and crew back in their lives.  I guess I’ll have to wait and see.