Google was originally created as a web search business but as technology evolves, so has Google’s focus. That is, until yesterday when the answer finding site announced that it has now established a parent company, Alphabet, which will oversee all projects outside Google’s original realm of searching.
This change will allow Google to remain the search engine expert while Alphabet oversees other areas of technological exploration and advancement.
This move by Google is a reminder of the importance of brand focus. Companies should continuously look for new opportunities to grow, expand and market itself. However, it is equally as important to remain focused on your core offerings, as side projects can prove disastrous (see Google Wave, Google Buzz).