Content marketing is a good strategy for branding, establishing expertise, top-of-mind awareness, push marketing, pull marketing and much more.
During the last few months, have you noticed how starved the media are for fresh content?
- In addition to re-airing past sporting events (including the college Spike Ball championship), ESPN has shown NBA players playing HORSE and celebrities playing the video game Madden.
- Food Network had Amy Schumer and her husband cook from their home kitchen and Guy Fieri watch past episodes of “Diners, Drive-Ins and Dives.”
- FOX showed celebrities watching TV and movies at home.
- Our local newspaper has gone to the well a little too much in publishing articles such as “Today in History,” “Restaurants You’ll Never Eat at Again” and “Best Players of All Time on [various sports team].”
What can your business do to fill the content void? Is it time to write that e-book? Start that podcast? Launch your TikTok channel?
Here are numerous articles we’ve written about getting started with content marketing.