A Deloitte study shows that when an organization’s reputation is damaged, there is a corresponding decrease in revenue, customers/patients, brand value and stock price. In fact, 87 percent of CEOs worldwide said reputation risk is the most important strategic risk their organizations are facing.
This should come as no surprise as patients are increasingly using reviews to choose healthcare services. According to an Accenture study, hospitals are growing profitability by improving patient satisfaction, not by cutting costs.
That’s where reputation management comes into play. Think of it as the precursor to crisis management. Reputation management is the strategic, proactive process of shaping how internal and external publics perceive your organization on your terms, and it will help mitigate crises if and when they occur.
Download our free guide for implementing a reputation management campaign at your healthcare organization. You will learn:
- How to explain the business case for reputation management to the CEO
- How to align reputation goals with business goals
- How to identify and minimize reputation risks
- How to measure your efforts