How lobbyists can use social media

I recently gave a presentation on social media at an Association for Wisconsin Lobbyists meeting. I’ve worked on campaigns that are based on getting various legislation passed or defeated, so I’m familiar with the process. I showed in my presentation that social media is a necessity for lobbying, as it goes hand-in-hand with other tried-and-true tactics.

Looking at this chart, you can see how social media and digital marketing can be used in conjunction with traditional tactics in achieving lobbying and/or political objectives:

While these tactics are often executed by a PR practitioner working with a lobbyist, it’s important for the latter to know about the tools out there to best reach constituents. Remember, getting their support will always make it easier to get the support of the elected official.